A year on, we re-ran our feels-like summer analysis across all 7,896 Italian comuni. In light of constantly rising temperatures, we have moved the comfort line up and listed out all the Italian towns where you can hope to spend summer without the sweltering heat. Here is what the new data shows, and a new way to filter it. The coolcation trend did not cool off When we first mapped Italy’s cooler corners in 2025, the “coolcation” trend was still half travel-supplement novelty, half real estate sales gimmick. It is neither now. It is a structural shift in how people plan a new life in Italy. Trip.com’s 2026 booking data shows searches for cooler, less crowded destinations up about 74 percent year on year. Iceland, the Nordics and the Baltics are, for a growing share of travelers, the main choice of destination. Forecasters expect 2026 to land among the hottest years on record, and the heat is doing the marketing. When Rome and Madrid bake, the search bar fills with milder places. ANNUAL MEMBERS GET A ONE-HOUR PRIVATE CONSULTATION, AND A LOT MORE! And it is certainly not just a matter of holidays. It is a relocation and second-home question....
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