English Over the past decade, Black Friday offers in Italy have skyrocketed, making it a highly anticipated shopping event for locals and visitors alike. What started as an American tradition has become a national phenomenon, with Italian shops and online retailers now offering major pre-Christmas discounts. In other words, yes – Italy does have Black Friday, and each year it only gets bigger. Black Friday in Italy falls on the same day as in the US (the fourth Friday of November), and in 2025 it lands on Friday, November 28. Many stores don’t wait until Friday itself – promotions often kick off early in the week and run through the weekend into Cyber Monday on December 1st. This extended “Black Week” means shoppers in Italy have several days to snag deals, much like in the US.
Italian Retailers Embracing Black Friday
Black Friday may have been introduced by big American retailers like Amazon, but it didn’t take long for Italian businesses to jump on board. These days, major local chains across Italy enthusiastically participate in Black Friday sales. Popular electronics and appliance stores such as MediaWorld, Unieuro, Euronics, and Trony all offer Black Friday bargains on gadgets and home tech.
Fashion retailers are equally involved – from high-street brands to luxury boutiques. Well-known clothing stores including OVS, Calzedonia, and Intimissimi roll out big Black Friday discounts on apparel, and international brands with a strong Italian presence (think Zara or H&M) do the same. Remarkably, even some luxury Italian fashion houses like Gucci have started offering selective deals during Black Friday, a sign of how widespread the trend has become. Furniture and housewares outlets aren’t left behind either; IKEA’s Italian stores, for instance, have promoted Black Friday specials on home furnishings in recent years.
But here’s the beautiful thing about Black Friday in Italy: it’s not just the big chains that embrace it. Small local businesses, independent boutiques, and historic shops in towns across Italy advertise special Black Friday weekend sales too. From Milan to Naples, even neighborhood shops join in the “festa” of bargains. This means it’s also become a way to support small businesses and those traditional crafts that are becoming increasingly rare nowadays.
However, for most Italians, Black Friday isn’t really about the discounts themselves – it’s just another excuse to enjoy another social event. It’s an opportunity to walk through the illuminated streets of the city center, have a coffee or an aperitivo from one shop to another, and soak in the festive atmosphere. And while it’s definitely rooted in consumerism, if you approach it in a balanced way, it can be an opportunity to save on Christmas gifts, explore a different city, or simply carve out some lighthearted, carefree moments with the people you love.
Our Exclusive Black Friday Gift for You!
Before we dive into all the amazing deals you’ll find across Italy, we wanted to share something special with you. This Black Friday, we are offering an exclusive deal, our way of saying thank you to our expat and retiree readers. Anyone who subscribes to Magic Towns Italy’s annual membership by Black Friday (November 28, 2025) will receive a free one-hour personal consultation on top of all the regular subscriber benefits. During your consultation, you can:
- Get personalized advice on which Italian towns best match your lifestyle and budget
- Discuss visa requirements, tax benefits, and residency options specific to your situation
- Receive insider tips on healthcare, housing, and navigating Italian bureaucracy
… and more
Whether you’re just starting to research or ready to make the move, this one-on-one session can save you months of trial and error. This exclusive offer is only available until November 28, 2025 ⚠️ – so if you’ve been considering a subscription, now is the perfect time to join our community and get that extra support you need.
Top Black Friday 2025 Deals in Italy
Now, let’s explore what else Black Friday in Italy has in store for you. The deals span virtually every category, making it a perfect time for expats and retirees to stock up on everything from tech to travel. Here’s what to expect in 2025:
→ Electronics & Tech: Italy’s hottest Black Friday deals are often in electronics. Shoppers can find steep discounts – often 20–50% off – on smartphones, TVs, laptops, and kitchen appliances. Major retailers like Amazon.it, MediaWorld and Unieuro usually kick off tech deals early, so you might see “Black Week” offers on gadgets even before November 28. In fact, some early-bird promotions have already knocked 30–40% off select electronics in the lead-up to Black Friday. If you’ve been eyeing a new phone or a coffee machine, this is one of the best times of the year to buy.
→ Fashion & Apparel: Clothing and accessories also see generous Black Friday sales across Italy. Both high-end designers and casual fashion brands slash prices during this period. It’s common to find deals of 20–30% off new season items and even bigger markdowns on last season’s stock. Italian fashion favorites like Calzedonia (hosiery and swimwear) or Intimissimi (lingerie) advertise big savings, and department stores or outlets may run Black Friday clearance events. Whether you need a winter coat or just want to treat yourself to a “Made in Italy” luxury item, Black Friday can be the perfect opportunity when even upscale boutiques are offering rare discounts.
→ Home & Housewares: For those setting up a home in Italy, Black Friday is ideal for snagging furniture and home goods deals. Large retailers like IKEA and electronics chain Euronics feature promotions on home furnishings, appliances, and décor. Italian media have noted that Black Friday offers span everything from laptops to kitchenware – even robot vacuum cleaners and other household gadgets see significant price drops. In 2025, expect plenty of home improvement items on sale. This is an ideal time for home upgrades, whether you’re after a new espresso machine or a vacuum, since many stores cut prices ahead of the Christmas season.
→ Travel & Leisure: Interestingly, Black Friday isn’t just for tangible goods – it’s also a brilliant time to book experiences and travel within Italy. If you’re planning to explore the country, whether for a weekend getaway or a longer trip, check the websites of Italo and Trenitalia, Italy’s main train companies, which offer special discounts and flash deals throughout Black Friday week. Train travel is one of the best ways to see Italy, and snagging discounted tickets can make spontaneous trips much more affordable. For travel outside the country, airlines such as Ryanair, Wizz Air, and ITA Airways typically run sales on flights – perfect if you’re an expat wanting to visit family back home or explore other European destinations. Hotels, tour operators, and local travel agencies also participate.
→ Cultural Experiences at a Discount: If you’re a fan of cultural experiences, such as events and exhibitions, then this is the perfect time of the year to book. Ticketone, Italy’s leading ticket vendor, offers promotions on concerts, theater shows, and sporting events. Keep an eye out for unique experiences like Candlelight (intimate concerts by candlelight in stunning venues) which often run special Black Friday deals. Smaller yet iconic venues participate too: if you’re in Milan and love jazz, the legendary Blue Note typically offers discounts during this period.
Happy shopping!
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