Many people budget their move to Italy by comparing the price of milk. We priced every town in the country and found that 86% of the difference between the cheapest and most expensive town is one single thing. You may have done this already: you find a page comparing the price of a litre of milk in Catania and in Milan. Then a coffee in Naples against a coffee in Verona. You add it up in your head and decide the south is cheap and the north is expensive. We’ve been there before, a long time ago. Then we decided to run the numbers properly. Here is the arithmetic that changed everything. Say milk really is twenty cents a litre cheaper in one town than the other. Say you drink a litre a day, which is a lot of milk. Over a year you save seventy-three euro. Say dinner out costs twenty euro more per head in the pricier town, and you eat out once a week. That is a thousand euro a year. So a household that has done the classic comparison, and got it right, has found around €1,100 euro a year. Now here is what we found…
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